The "it" factor.  It is so hard to describe but you know it when you see it.  

I was reading a novel the other day that has inspired me and helped me connect the dots on this highly valued yet elusive commodity.


I was given a book by a friend about 3 years ago called, The Alchemist.  I started reading it this week and came across a passage where the narrator is commenting on the musings of a shepherd.  “The sheep had taught him something important, that there was a language in the world that everyone understood… it was the language of enthusiasm, of things accomplished with love and purpose."


There are certain people that I love to be around.  They seem to generate this energy...

this enthusiasm.  They are passionate people with a zeal for life.

There eyes seem to dance when they talk.


But that is that enough?  Think about it.  We have all met enthusiastic people that are just plain annoying.  Why?  Most of the time it is because the enthusiasm is not genuine.

It is flattery.  It is mechanical.  It is obnoxious.

The person with the “it” factor, the people we long to be around, have enthusiasm paired with authenticity.  They are, first and foremost, real.

They are open… even vulnerable.

Authenticity or vulnerability without enthusiasm, becomes false humility.


Maybe the great secret to influence,

the wonder of the “it,”

the lure of charm,

is found in the chemistry of enthusiasm and authenticity.